Corporate travel
Vybhav
25+ kg lostTravel was part of his work, so the plan had to account for travel instead of falling apart every time he was away.
For Indian men 30+ with demanding careers
Your career moved forward.
Your body didn’t.
Get your physical edge back in 90 days. Rebuild energy, strength, physique and recovery with a personalized system built around your work, Indian food, travel and real life.
×Extreme diets
×6 day gym routines
×Giving up Indian food
×Avoiding travel or dinners
×Random testosterone boosters
×Restarting every Monday
60+ client transformationsNCI Certified Nutrition CoachExecutive Progress Guarantee™
Coaching is backed by the Executive Progress Guarantee™ when the published adherence and eligibility terms are met.
Real client examples. Individual results vary based on starting point, adherence, duration and individual circumstances.
60+Client transformations
90Days in the core rebuild
1:1Personalized coaching
Real lifeWork · travel · Indian food
Client proof
They rebuilt their physical edge around real life.
Different careers. Different schedules. Real client outcomes built around the life they actually had.
On call schedule
Dr Aman
16 kg lost in 3 monthsA demanding on call schedule meant training, meals and recovery had to be built around irregular hours.
Weight and waist
Rahul
12.5 kg lost and 4.5 inches off his waistProgress showed up in both body weight and waist measurement, not just one number on the scale.
More client transformations
Different starting points. Same focus on execution.
Vikram35+ kg lost · 12 months
Shreyas20 kg lost · 6 months
Ujwal10 kg lost · 3 months
Sharath9 kg lost · 3 months
Deepak8 kg lost · 3 months
KarthikSkinny fat to leaner and more muscular
Client examples show individual outcomes and are not guarantees of a specific result. Results vary with starting point, adherence, duration, physiology and individual circumstances.
This is who it’s built for
You’re doing better in life. So why do you feel worse physically?
Five or ten years ago, you may have had more energy, strength and drive. Somewhere between deadlines, travel and growing responsibilities, your body started moving the other way.
You’re exhausted by 5 to 6 PM.
You crash after lunch and struggle to focus.
Your waist keeps increasing while training gets inconsistent.
Sleep and recovery aren’t what they used to be.
Strength and physical confidence have slipped.
Your physical or sexual drive may not feel the same.
Client reported experience during coaching. Individual outcomes vary.
The real problem
You don’t need more fitness information. You need a system that survives your actual life.
Most programs assume fitness is your biggest priority. Your career, family, travel and social life disagree.
Monday“I’m getting serious.”
Week 1Diet perfect. Gym perfect.
Week 3Work gets crazy.
Week 4Missed sessions. Dinner out. Poor sleep.
Week 5“I’ll restart Monday.”
The Executive CFT™ principle
We don’t force your life around fitness. We build fitness around your life.
We don’t force your life around fitness. We build fitness around your life.
How Executive CFT™ works
Get your physical edge back in four simple stages.
Assess where you are. Reset the biggest leaks. Rebuild strength, nutrition and recovery. Sustain it through work, travel and real life.
01AssessKnow your starting point
02ResetGet back in control
03RebuildStrength, body and routines
04SustainMake it work in real life
Start
Assess
Stop guessing.We establish your starting point across energy, sleep, stress, nutrition, training, activity, recovery, body composition and performance.
Where appropriate, relevant blood work can provide additional context and help identify when qualified medical evaluation may be appropriate. Coaching does not diagnose hormonal conditions.
Days 1 to 14
Reset
Get control back.- Set a clear nutrition and protein structure.
- Install a realistic training and activity plan.
- Set sleep, caffeine and recovery targets with a Plan B for busy days.
Days 15 to 60
Rebuild
Measure. Review. Adjust.- Progressive strength training built around your experience and schedule.
- Flexible nutrition around Indian food, work dinners, travel and social events.
- Track body composition and performance, then adjust based on your response.
Days 61 to 90
Sustain
Make progress survive real life.- Handle travel, late meetings, poor sleep days and restaurant meals without starting over.
- Learn how to adjust nutrition and training when life changes.
- Finish with a system you can continue without permanent dependence on coaching.
What “physical edge” actually looks like
Clients have reported changes they can feel in everyday life.
Beyond body weight, clients have reported better energy, sleep, training performance, workday focus and physical drive.
Energy after work
“Earlier by 5 or 6 I used be dead… Now even after work I don’t feel drained.”
Sleep & recovery
“Not waking up so much in between and morning also feeling little more fresh.”
Strength
“That weight which I was struggling with last month felt pretty easy today.”
Workday energy & focus
“Earlier I used to literally struggle to concentrate in meetings.”
A more private change
Physical drive
A client voluntarily reported: “My libido has definitely been better lately…” This is an individual client reported experience. It is not a promise that coaching treats low libido or changes testosterone.
Hear it from clients
Hear what changed directly from the men who did the work.
Real clients explain their starting point, what changed and what the process felt like in real life.
VikramClient testimonial
RahulClient testimonial
KarthikClient testimonial
ShreyasClient testimonial
YogeshClient testimonial
Built around the reasons you normally fail
Your plan needs a Plan B.
✈️
Executive Travel Playbook™
Airports, hotels, restaurants, training and getting back into routine.
🍽️
Business Dinner Playbook™
Client dinners, portions, protein, alcohol where relevant and the next day strategy.
🌙
Late Night Work Protocol™
Late meetings, delayed meals, poor sleep and missed training, without letting one bad day become a bad month.
Implementation beats information
You don’t need another PDF. You need the plan to keep working when life changes.
Executive Accountability System™
- Daily meal, activity and training accountability within agreed support boundaries.
- Quick troubleshooting when life disrupts the plan.
- Weekly progress review, problem solving and adjustments.
- Plan the week around work, travel and events.
Risk reversal
Executive Progress Guarantee™
Do the work. Make measurable progress. Or get your coaching fee back.
Before starting, we agree on relevant starting benchmarks, adherence expectations, coaching requirements and what qualifies as measurable progress.
If you meet the agreed adherence standards and make no measurable progress against the agreed benchmarks, your coaching fee is refunded under the published Executive Progress Guarantee™ terms.
You’re accountable for execution. Ratan is accountable for coaching, monitoring and adjustment. The guarantee does not promise a specific testosterone, libido, erectile function or medical outcome.
Fit matters
Built for men who are ready to rebuild without putting life on hold.
Executive CFT™ is for you if…
- You’re an Indian man 30+ with a demanding professional career.
- You want to become leaner, stronger and more consistent.
- You want a system built around work, travel and real life.
- You’re willing to train, improve nutrition, track, communicate and be coached.
It is not for you if…
- You’re looking for TRT, medical treatment or hormone diagnosis.
- You want a miracle testosterone booster or crash diet.
- You want results without doing the work.
- You want a generic meal plan PDF, six day bodybuilding routine or the cheapest possible plan.
What you actually get
You get the plan, accountability and adjustments needed to keep executing.
The details are personalized, but the support is simple to understand.
01
Assessment and personal planStarting point, body composition, performance, lifestyle and relevant health marker context.
02
Nutrition and strength trainingFlexible Indian food nutrition and progressive training built around your schedule.
03
The 14 Day Reset™Clear structure for food, training, activity, sleep and recovery.
04
Daily accountability and weekly reviewsTroubleshooting, progress checks and ongoing adjustments.
05
Real life systemsTravel, restaurants, business dinners, late work and difficult weeks.
06
Independence and progress guaranteeLearn to maintain the system yourself, backed by the published adherence based guarantee.
Ratan Shetty · Executive CFT™
60+Client transformations
NCICertified Nutrition Coach
1:1Personalized coaching
Meet your coach
Ratan Shetty
My coaching philosophy is simple: you shouldn’t have to choose between building your career and rebuilding your body.
Executive CFT™ is built around demanding work, Indian food, travel and limited time. My job isn’t to hand you another diet chart. It’s to help you execute a system that works in your actual life.
FAQ
Know exactly what you are booking before you choose a time.
Do I need to go to the gym six days a week?
No. For many clients, around three structured strength sessions per week can be appropriate. Your plan depends on your goals, experience and schedule.
Do I have to stop eating Indian food?
No. Nutrition is built around the foods you actually eat, including restaurants, weekends and social events.
What if I travel for work or have business dinners?
They’re built into the system through travel, restaurant and late work protocols.
Is this a testosterone treatment program?
No. Executive CFT™ is fitness, nutrition, behavior and lifestyle coaching. It does not diagnose or treat hormonal, sexual health or other medical conditions.
Do you guarantee I’ll lose a specific number of kilos?
No. Results vary by starting point, adherence and individual circumstances. The Executive Progress Guarantee™ is tied to agreed benchmarks and adherence terms. It is not a universal kilogram promise.
Executive Strategy Call
Map out what needs to change over your next 90 days.
Choose a date and time for a private 30 to 45 minute strategy call with Ratan.
1We look at where you are now and what has changed physically.
2We identify what is actually keeping you stuck.
3I show you what I would prioritize over the next 90 days.
4If Executive CFT™ is a fit, I explain how the coaching works. If it is not, I will tell you.
If we decide to work together: the coaching is backed by the Executive Progress Guarantee™ subject to the published adherence and eligibility terms.