For Indian men 30+ with demanding careers

Your career moved forward.
Your body didn’t.

Executive CFT™ helps you rebuild the energy, strength, physique, recovery and physical drive you’ve gradually lost, with a personalized 90 day system designed around your work and real life.

×Extreme diets

×6 day gym routines

×Giving up Indian food

×Avoiding travel or dinners

×Random testosterone boosters

×Restarting every Monday

Book Your Executive Strategy Call →

60+ client transformationsNCI Certified Nutrition CoachPersonalized 1:1 coaching

Client before and after transformation — Vikram · 35+ kg lost

Real client examples. Individual results vary based on starting point, adherence, duration and individual circumstances.

60+Client transformations

90Days in the core rebuild

1:1Personalized coaching

Real lifeWork · travel · Indian food

This is who it’s built for

You’re doing better in life. So why do you feel worse physically?

Five or ten years ago, you may have had more energy, strength and drive. Somewhere between deadlines, travel and growing responsibilities, your body started moving the other way.

You’re exhausted by 5 to 6 PM.

You crash after lunch and struggle to focus.

Your waist keeps increasing while training gets inconsistent.

Sleep and recovery aren’t what they used to be.

Strength and physical confidence have slipped.

Your physical or sexual drive may not feel the same.

WhatsApp client message reporting improved energy after work

Client reported experience during coaching. Individual outcomes vary.

The real problem

You don’t need more fitness information. You need a system that survives your actual life.

Most programs assume fitness is your biggest priority. Your career, family, travel and social life disagree.

Monday“I’m getting serious.”

Week 1Diet perfect. Gym perfect.

Week 3Work gets crazy.

Week 4Missed sessions. Dinner out. Poor sleep.

Week 5“I’ll restart Monday.”

The Executive CFT™ principle
We don’t force your life around fitness. We build fitness around your life.

The mechanism

Executive CFT™ | The 90 Day Physical Edge Rebuild™

A structured journey from guessing and restarting to a system that works through demanding work and real life.

01BaselineKnow where you are

02ResetChaos → control

03RebuildStrength + body

04ReclaimMake it resilient

05IndependenceOwn the system

Phase 0

Executive Internal Baseline™

We don’t guess.

Before changing anything, we establish your baseline across energy, sleep, stress, nutrition, training, activity, recovery, body composition and performance.

Where appropriate, relevant blood work provides context and can flag when medical evaluation may be appropriate. Coaching does not diagnose hormonal conditions.

Days 1 to 14

The 14 Day Reset™

First win: control.

Set your nutrition and protein structure.
Install a realistic training and activity plan.
Improve sleep, caffeine and recovery habits with a Plan B for busy days.

Days 15 to 60

Rebuild™

Measure → review → adjust.

Progressive strength training built around your experience and schedule.
Flexible nutrition around Indian food, work dinners, travel and social events.
Track body composition and performance, then adjust based on your response.

Days 61 to 90

Reclaim™

Make progress resilient.

Learn to handle travel, late meetings, poor sleep days and restaurant meals.
Stop one imperfect day becoming one bad month.
Consolidate strength, body composition progress, recovery behaviors and consistency.

Final stage

Executive Independence System™

Leave with a system.

Adjust nutrition and training when life changes.
Recognize when you’re slipping and recover quickly.
Maintain progress without permanent dependence on coaching.

What “physical edge” actually looks like

Not just a smaller number on the scale.

Your clients’ own messages give this promise credibility across energy, recovery, training performance, workday focus and physical drive.

Energy after work

“Earlier by 5 or 6 I used be dead… Now even after work I don’t feel drained.”

Sleep & recovery

“Not waking up so much in between and morning also feeling little more fresh.”

Strength

“That weight which I was struggling with last month felt pretty easy today.”

Client message about afternoon energy and focus

Workday energy & focus

“Earlier I used to literally struggle to concentrate in meetings.”

Client message voluntarily reporting improved libido

A more private change

Physical drive

A client voluntarily reported: “My libido has definitely been better lately…” This is an individual client reported experience. It is not a promise that coaching treats low libido or changes testosterone.

Visible proof

Results that speak for themselves.

Different starting points. Different timelines. One consistent theme: a system the client could execute.

$Vikram transformation$

Vikram35+ kg lost · 12 months

Vybhav25+ kg lost · 9 months

Shreyas20 kg lost · 6 months

Dr Aman16 kg lost · 3 months

Rahul12.5 kg + 4.5 inches off waist

Ujwal10 kg lost · 3 months

Sharath9 kg lost · 3 months

Deepak8 kg lost · 3 months

KarthikSkinny fat → leaner, more muscular

Client examples are presented to show individual outcomes, not to promise a specific result. Results vary with starting point, adherence, duration, physiology and individual circumstances.

Hear it from clients

Real client stories. Not polished ad copy.

Use the client’s own voice to answer the objections a prospect is already thinking about.

VikramClient testimonial

RahulClient testimonial

KarthikClient testimonial

ShreyasClient testimonial

YogeshClient testimonial

Built around the reasons you normally fail

Your plan needs a Plan B.

✈️

Executive Travel Playbook™

Airports, hotels, restaurants, training and getting back into routine.

🍽️

Business Dinner Playbook™

Client dinners, portions, protein, alcohol where relevant and the next day strategy.

🌙

Late Night Work Protocol™

Late meetings, delayed meals, poor sleep and missed training, without letting one bad day become a bad month.

Implementation beats information

You don’t need another PDF. You need the plan to keep working when life changes.

Executive Accountability System™

Daily meal, activity and training accountability within agreed support boundaries.
Quick troubleshooting when life disrupts the plan.
Weekly progress review, problem solving and adjustments.
Plan the week around work, travel and events.

Client reporting no energy loss or cravings while progressing

Client reporting waist reduction from around 46 to 36 inches

Client reporting returning to double-digit body weight after years

Risk reversal

Executive Progress Guarantee™

Do the work. Make measurable progress. Or get your coaching fee back.

Before starting, we agree on relevant starting benchmarks, adherence expectations, coaching requirements and what qualifies as measurable progress.

If you meet the agreed adherence standards and make no measurable progress against the agreed benchmarks, your coaching fee is refunded under the published Executive Progress Guarantee™ terms.

You’re accountable for execution. Ratan is accountable for coaching, monitoring and adjustment. The guarantee does not promise a specific testosterone, libido, erectile function or medical outcome.

Fit matters

Who this is for, and who it is not for.

Executive CFT™ is for you if…

You’re an Indian man 30+ with a demanding professional career.
You want to become leaner, stronger and more consistent.
You want a system built around work, travel and real life.
You’re willing to train, improve nutrition, track, communicate and be coached.

It is not for you if…

You’re looking for TRT, medical treatment or hormone diagnosis.
You want a miracle testosterone booster or crash diet.
You want results without doing the work.
You want a generic meal plan PDF, six day bodybuilding routine or the cheapest possible plan.

What you actually get

The complete Executive CFT™ stack.

Everything here exists to remove a real obstacle to execution.

Executive Internal Baseline™Lifestyle, body composition, performance and health marker context.

Personalized Executive Protocol™Nutrition, training, activity, recovery and lifestyle.

The 14 Day Reset™Immediate structure, clarity and momentum.

Progressive Strength System™Resistance training built around your career.

Executive Nutrition System™Nutrition built around Indian food and real life.

Executive Accountability System™Daily implementation support.

Weekly Progress & Strategy ReviewIdentify bottlenecks and adjust.

Executive Performance Scorecard™Objective progress tracking.

Executive Travel Playbook™Stay in control while travelling.

Business Dinner Playbook™Navigate restaurants and work dinners.

Late Night Work Protocol™A Plan B for demanding workdays.

Executive Independence System™Maintain progress without permanent dependence.

Executive Progress Guarantee™Risk reversal based on the agreed adherence terms.

Ratan Shetty · Executive CFT™

60+Client transformations

NCICertified Nutrition Coach

1:1Personalized coaching

Meet your coach

Ratan Shetty

My coaching philosophy is simple: you shouldn’t have to choose between building your career and rebuilding your body.

Executive CFT™ is built around demanding work, Indian food, travel and limited time. My job isn’t to hand you another diet chart. It’s to help you execute a system that works in your actual life.

FAQ

Questions men usually ask before the call.

Do I need to go to the gym six days a week?

No. For many clients, around three structured strength sessions per week can be appropriate. Your plan depends on your goals, experience and schedule.

Do I have to stop eating Indian food?

No. Nutrition is built around the foods you actually eat, including restaurants, weekends and social events.

What if I travel for work or have business dinners?

They’re built into the system through travel, restaurant and late work protocols.

Is this a testosterone treatment program?

No. Executive CFT™ is fitness, nutrition, behavior and lifestyle coaching. It does not diagnose or treat hormonal, sexual health or other medical conditions.

Do you guarantee I’ll lose a specific number of kilos?

No. Results vary by starting point, adherence and individual circumstances. The Executive Progress Guarantee™ is tied to agreed benchmarks and adherence terms. It is not a universal kilogram promise.

Executive Strategy Call

Your career moved forward.Your body didn’t.